A gentle refresh that evolved the original brand visual identity.

Catering that makes events an exceptional experience

White Circus is a Prague-based catering company that builds on top-quality ingredients, culinary craft and design. For clients, it is a reliable partner that guides them through the entire preparation of the event. It regularly hosts the most important social events in venues such as Prague Castle or Rudolfinum.

When your competitors copy your style, it's time for a refresh

The catering owner approached us in the post-covid period when the brand needed to be revived. In the meantime, competitors had adopted the minimalist style that had previously set White Circus distinctive. Our challenge was to build on the original aesthetic and move it towards greater differentiation – while maintaining the name and logo.

Same logo, new visual style

In collaboration with the authors of the logo, we selected a new headline font and updated the colour palette. Together with photographer Vojta Veškrna, we created a new set of promotional photos with a distinctive aesthetic. We built a brand new website on the Wix platform, which allows for quick updates without the need for developers, launched a newsletter mailing and prepared a new template for creating proposals for clients.

The Team

Filip Šimoník Strategy & Brand Management
Zuzana Vyhnánková Brand Management
Vojtěch Veškrna Art Direction & Photography
Štěpán Klíma Creative
Jan Čihák Social Media Management
Aneta Střechová Social Media Management
Bára Šimoníková Social Media Management
Gabriela Gregorová Graphic Design
Barbora Majerová Copywriting
Petra Šimůnková Copywriting
Eda Babák Photography
Viktorie Koňaříková Production
Linda Burešová Production

date

2022–2023