Five years of the Grandhotel Pupp's makeover culminated in a major branding campaign.
The legendary grandhotel
Pupp is one of the oldest grand hotels in Europe and also a long-standing client of ours. It is located in the spa town of Karlovy Vary and its history dates back to 1701. During its existence it has hosted Europe's greatest thinkers, artists and politicians.
Five years of work that deserves to be shown in the campaign
The hotel went through a period of stagnation before a Czech investor bought it and brought in new management. After five years of systematic improvement of services, renovations and a change in communication, it was time to present the results of the work to the public with a brand campaign.
From concept to billboards: complete campaign production
In the campaign, we showed different guests enjoying the peace and comfort of a perfectly run hotel. They relax in the pool, enjoy desserts in the café and rest in the hotel rooms. We took care of everything from the creative concept to the production to the final deliverables. The campaign appeared on Prague CLV screens, billboards, in print, on social media and on the hotel's website.
The Team
Filip Šimoník Strategy, Brand Management, Model
Vojtěch Veškrna Art Direction & Photography
Lukáš "Zachy" Zachara Styling
Barbora Majerová Copywriting
Petra Šimůnková Copywriting
Gabriela Gregorová Graphic Design
Jan Čihák Photoshoot Assistance
Viktorie Koňaříková Production
Jaromír Pizinger Model
Naďa Pizinger Model
Karolína Juřicová Model
Maltipoo Gandalf Model
date
2023
OTHER PROJECTS
