A clear strategy and a new team brought more premium contracts after just one year.

Wooden floors for demanding customers

Valen&Masar offers premium wood flooring from Italy, France and the Netherlands that combines craftsmanship with timeless design. The brand has established itself as a reliable partner for architects and a supplier of interior wood elements for those who pay attention to every detail.

The key to the premium market: a clear strategy

The owners approached us with doubts about the benefits of a performance agency and dissatisfaction with the social media management, which they had solved on their own. They wanted to grasp communication systematically, give it direction and strengthen their position so that they could offer more exclusive products.

New team, stronger brand and more relevant inquires

After an audit and gaining the support of the owners, we assembled a new team to take over the care of the brand under our leadership. We revamped and expanded the WordPress website to better support campaign performance, started creating professional social media content, and evaluated everything continuously. After a year, salespeople clearly perceived that they were getting more relevant contracts thanks to a stronger brand.

The Team

Filip Šimoník Strategy, Brand Management
Jan Čihák Social Media Management
Pudeto Analytics & PPC
Gabriela Gregorová Graphic Design
Jáchym Černý Graphic Design
Barbora Majerová Copywriting
Eva Ullrichová Translations
Viktorie Koňaříková Production

date

2023